Branding

Logos

Logo comparison

Logo Rules

The full-color tree OR full-color wordmark are our preferred logos.
- If you need to upload a logo for a web service and the space allowed is short and horizontal, the wordmark works better so that the name of the district can appear larger.
Use the full-color tree ONLY on a white or very light background.
If you need to use an all-white or all-black logo, the wordmark is preferred.
- We have made the tree in white and black available, but whenever possible please use the full-color tree (on a white background) or wordmarks.
Do not crowd or crop the logo.
- Keep the built-in margins intact.
Do not re-center the logo, as this will cause text beneath it to look uneven.
- The logos are spaced within the image so that the name of the district is centered, therefore the tree does extend to the right of the text into the margin.

For developer use only

The folder by this name refers to logo files that are only allowed by developers in specific use cases, such as uploading the district logo to a web service in a spot that would cause the logo to appear too small if it retained its default margins.

For vendor use

Vector logos are provided as a PDF, which can be opened in Adobe Illustrator and other similar programs. Typically this is all your vendor will need. (No EPS necessary.) SVG files are available in the DEVELOPER USE ONLY folder.

Department Identifiers

Department Identifier Logos

Whenever possible, use the tree or wordmark logo standalone without a department identifier attached.

For an external audience, we do not need to identify our department names, but rather a unified Fort Worth ISD message. Your department’s contact information in a document footer, a name tag (find templates on this page), or a URL to a relevant page can suffice.

For situations where your department name IS relevant (an internal event or external event where multiple FWISD departments are offering different things and need to be identified), you may include your division or department name beneath the FWISD logo, respecting the margin of the logo file and ensuring the logo is always the most prominent element.

The department name should be the font size of INDEPENDENT SCHOOL DISTRICT or only slightly larger. Use Interstate Condensed Regular in Slate Gray. Print vendors can access Interstate in Adobe Fonts online. See the Fonts section on this page for more information.

Colors

Primary Palette

Neutral Palette

Usage Examples

Below are mockups showing how our primary palette can be used.

Note that white space plays an important role in keeping the look and feel bright and fresh. If your work is feeling heavy, add in more white. Minimize how often colors are touching to leave breathing room and allow them to shine.

Rules

We follow best practices according to the Web Content Accessibility Guidelines (WCAG), a set of international standards developed by the W3C to make digital content accessible to people with disabilities. Please use the color contrast rules below.

Plain text should only be black, gray, or blue on white.
Headings can be Classic Blue, Courage Red, or Slate Gray.
Do NOT use New Day Blue text of any size on a white background.

Email Signature

Download the Word template

Download the above Microsoft Word email template and open it in Word.
Edit your contact information:
- Name
- Job Title
- Department name
- Phone number
- Email address (and email hyperlink)
- Street address (no room number needed)
- Zip code
- OPTIONAL: Substitute the standard URL with a friendly, short FWISD URL for your department or school. Example: www.fwisd.org/odwyatt or www.fwisd.org/branding.
Test the email link by clicking on it and making sure it creates a new email with your correct address.
Open Outlook Settings and find the signature called Standard. Click on it and click Edit.
Go back to Microsoft Word. Select All of your signature with this keyboard shortcut:
Mac: Command+A | PC: Ctrl+A
Copy the selected text:
Mac: Command+C | PC: Ctrl+C
Go back to the Outlook Signature Settings.
Paste the selected text into the Outlook Signature box.
Mac: Command+V | PC: Ctrl+V
Click Save and Close.
With the Settings box still open, be sure that both New Messages and Replies/forwards are set to Standard and that Account: is referring to your correct email address.
Repeat this process for all of your devices AND web-based Outlook. Signature settings do NOT sync across devices.

Need Help?

If you cannot find the Signature Settings, try these articles from Microsoft:

Aptos vs. Arial

You may notice that this email template no longer uses Arial. This is to reduce friction as Microsoft constantly tries to reset your fonts to their new default, Aptos (it used to be Calibri). Since Aptos looks similar to our brand fonts anyway, we are embracing the standards and using Aptos where Microsoft wants us to. If in the past you changed your default fonts in Outlook to Arial, go ahead and change them back to Aptos. (Settings > Fonts > New mail, Reply or forward, and Preview.)

Fonts

Primary Font: Interstate

Interstate, Interstate Condensed, and Interstate Compressed are available in Adobe Fonts with an Adobe Creative Cloud subscription. The font can be used in certain non-Adobe applications on the same computer Adobe is installed onto. It is not available in Adobe Express due to licensing issues.

We do not require use of Interstate for those who do not have access to it. See allowable font variations below.

Alternatives for Interstate

Roboto

Available in Google Fonts, in all Google products, and free for download

Roboto
Roboto Condensed

Aptos

In Outlook, the default Microsoft font (Aptos) is acceptable. See the Email Signature template section on this page.

Arial

In cases where installing a custom font is not an option or could create unexpected results, such as in a shared Powerpoint presentation, please use Arial or Arial Narrow.

Secondary Font: Aleo

Aleo is available for free from Google Fonts and can be added to Google Docs (click on Fonts, then More Fonts). It can also be downloaded and installed on your computer.

Alternative for Aleo

Georgia

In cases where installing a custom font is not an option or could create unexpected results, such as in a shared Powerpoint presentation, please use Georgia.

How to Install Google Fonts

In Google Docs, Google Sheets, etc.

While in your document, click on Fonts (where it says your current font's name)
Click More Fonts.
Search for the font you want to use and click to the left of the font name to add a check.
Click OK.
Now the font is available to use in your list of fonts.

On your Desktop Computer

Windows

Download the font .zip file where it’s easy to find on your hard drive.
Go to Start > Control Panel > Fonts > File > Install Fonts, then select the unzipped font files.

Mac

Download the font .zip file where it’s easy to find on your hard drive and unzip the file.
Double-click on the font file to open it, then click Install.

Campus Mascots

Document Templates

📌 DOCUMENT INSTRUCTIONS

📌 DOCUMENT INSTRUCTIONS

Sign into your Google account. For employees, remember that your login is @teachers.fwisd.org.
Open the Document Templates folder.
For easier viewing, look for the "Grid layout" button at the top right of the folder. Now you can see thumbnail images instead of a list.
Choose a document and double-click to open it.
To use in Google Docs, click File > Make a copy.
To use on your computer with Microsoft Word, click File > Download.

COMMON ISSUE: Make a copy is greyed out.
You are not logged into your Google account. Either sign in and try again, or Download and use in Microsoft Word on your computer.
COMMON ISSUE: It won't let me Make a copy. It is telling me to Request Access.
The folder that Google is trying to save your copy into is the same folder where all the templates live, owned by Communications. You need it to save to YOUR Google Drive instead. Follow the steps below.

File > Make a copy.
Click the button below Folder.
Select My Drive. Click Select again if it didn't go to the next page yet.
You are back to the "Copy document" dialog and can now click "Make a copy" with no errors.

Document Templates

Access Templates

Templates include a branded PowerPoint (for Microsoft, not Google Slides) and a collection of documents intended for use in Google Docs.

Sometimes a template does not meet specific design needs. Please email branding@fwisd.org for extra assistance creating a document that meets your needs, or for support adding custom pages or features to an existing template.

Please read the instructions section above if you have issues accessing the documents.

Photography

Here are some ways to browse FWISD photos:

Collection of our favorite photos in Google Drive
In our Facebook Albums

If you find a photo you love and need a higher resolution version, please email branding@fwisd.org with the image and information on where you found it. We will do our best to locate the original photo.

Board Member photography

Name Tags

Below is a link to a Google Drive folder with name tag files. Options are given for different sizes and layouts. Please send this page's URL (www.fwisd.org/branding) or the link below to your vendor, and they can access the .AI design file to create a mockup for you. Let them know which color option and layout you prefer.

Download Name Tag files in Google Drive

Examples shown in the folder are black ink on gold plastic or gold aluminum, blue text on white plastic, or white text on blue plastic.
You may choose between traditional safety pin, clip, or magnetic back, although most people prefer a magnet.
Engraved text is preferred, as it will be more durable and not peel off.
You are welcome to use any of our approved vendors. Vendors may send their questions to branding@fwisd.org

11" x 17" to print on your office printer
36" x 48" to send to a professional printer with large format plotter equipment.
(We recommend you ask the printer for at least 35 pound paper or heavier. Optionally, ask about lamination or extra finishing services.)
PNG to use as a computer wallpaper or to display on a web page.

Map files

FWISD District Map — Updated August 2025